West Elm Global Site Redesign

Over the course of a year I worked towards transforming and redesigning West Elm’s global websites. The sites were small in size, containing inconsistent typography, colors and grids, and lacking parity with the West Elm brand. I worked with developers on creating visual guidelines, including a typographic system, a color system, and page layouts. Once these systems were implemented on the site, we were able to create a more seamless and consistent user experience across the globe.