West Elm Global Site Redesign
DIGITAL & UX DESIGN
Over the course of a year I worked towards transforming and redesigning West Elm’s global websites. The sites were small in size, containing inconsistent typography, colors and grids, and lacking parity with the West Elm brand. I worked with developers on creating visual guidelines, including a typographic system, a color system, and page layouts. Once these systems were implemented on the site, we were able to create a more seamless and consistent user experience across the globe.
![](https://freight.cargo.site/t/original/i/b9e15b9275641d892f7fb07f1ddb36af905940d7b0828a57acc1b4f7dab1e388/we-global-redesign-in-window-short-1.gif)
![](https://freight.cargo.site/t/original/i/167b16bcd3b3b270e34e1c0aa0a6dbe769b94554ecc6ea6cfc3a2ab1c5c83310/we-global-redesign-htags.jpg)
![](https://freight.cargo.site/t/original/i/2894c0e005e640e1b2202709a9f1dd751b835bb9cef7e9a00a43365e0c2aacc0/we-global-redesign-colors.jpg)
![](https://freight.cargo.site/t/original/i/9d1515ac60e877e2384f0d1d3cf5c7a2864e7d40f095ee32beb7d2a68d73add6/we-global-redesign-in-window-short-2.jpg)
![](https://freight.cargo.site/t/original/i/7e0bea9f48433fce9a1b3d6418df09a942a5660b477206a007cb659fbb685841/we-global-redesign-mobile-1.jpg)
![](https://freight.cargo.site/t/original/i/f6818a36fef3dc6d76d90b2025433673f57227c3399ce12c6a11f5032bca04d9/we-global-redesign-mobile-2.jpg)
![](https://freight.cargo.site/t/original/i/9cd950541442d74bfea43160cf585ca1f19a74958dfed42dcc2427df90a66928/we-global-redesign-in-window-short-3.jpg)
![](https://freight.cargo.site/t/original/i/38590e13db08501b4da66fb34cf77c174ef38953d0eb131af998c52df313fc33/we-global-redesign-mobile-3.jpg)
![](https://freight.cargo.site/t/original/i/5fff21415cc26f2786749d7e0ce34e588f08c7003d3861954753ad7183f233a0/we-global-redesign-mobile-4.jpg)
![](https://freight.cargo.site/t/original/i/671fa41d52b69c119bd50040c191d4f07c9df71a28c86d140c4bbf7a2c6eb0e6/we-global-resdesign-in-window-long.jpg)
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