Victoria’s Secret Fourth of July Campaign
ART DIRECTION & DIGITAL DESIGN
The goal was to create a campaign that was focused on the excitement and celebration of the Fourth of July. I wanted to create a feeling of nostalgia of celebrations past, using layered images and foil star stickers, almost like a scrapbook. The designs were represented and formatted for the e-commerce site, email, social media, and the app.
![](https://freight.cargo.site/t/original/i/be0d7819ca12f3d95f842636dd11ff6d56c5b8d3ec2088d847db7190df9a00a9/moodboard.jpg)
moodboard images FPO, pulled from Pinterest
![](https://freight.cargo.site/t/original/i/c073c0f351c42179d0ba8e144457a18662bf4b1cb8a7f56c077589448c061327/vs-fourth-1.jpg)
![](https://freight.cargo.site/t/original/i/2967121e98ef2ef3076e6f5cd5731205ed595fad400588390337e71467e3152d/vs-fourth-2.jpg)
![](https://freight.cargo.site/t/original/i/9ee146b8e4244002cff5b611c8c38f14a89c3961c2804e98a589d1383108e630/vs-fourth-3.jpg)
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