Victoria’s Secret Fourth of July Campaign
ART DIRECTION & DIGITAL DESIGN
The goal was to create a campaign that was focused on the excitement and celebration of the Fourth of July. I wanted to create a feeling of nostalgia of celebrations past, using layered images and foil star stickers, almost like a scrapbook. The designs were represented and formatted for the e-commerce site, email, social media, and the app.
moodboard images FPO, pulled from Pinterest