Bralette Launch
Concept design for a new product launch during the Victoria's Secret holiday season. The goal was to focus on storytelling moments while introducing new mobile functionalities. Starting with mobile first in mind, desktop was to inherit the look, feel and functionality to create a cohesive experience.

“Panty Wave” Campaign
Art direction and design for an app exclusive offer. The goal for the campaign was to generate app downloads to increase our base heading into the holiday season, and to drive in-store traffic by offering location based offers. The actualized results were up over 60% from projected. The offer lasted 3 days and designs were used across channels on site, email, social media platforms, the app, and in-stores.