ART DIRECTION & DIGITAL DESIGN
Adrian Grenier, actor and activist, partnered with West Elm when renovating a home for his mother. This editorial feature tells the story of his eco-friendly approach to outfitting the Brooklyn brownstone with West Elm’s responsibly-sourced designs.

I partnered with copy and video teams to create a narrative that would showcase Grenier’s home and sustainability initiatives. The editorial feature page set the tone, look and feel, which was then carried through to social media, email, and various parts of the website.

View the full experience on West Elm.