ART DIRECTION & DIGITAL DESIGN
Destination: Mexico is an editorial campaign for West Elm, highlighting their new handcrafted collection, La Mesa. Partnering with 8 artisan groups, the goal for this collection was to honor the Mexican craft culture while improving local economies.
I collaborated with copy and video teams to create a narrative that would showcase the artisans groups across Mexico and celebrate their techniques. The editorial feature page set the tone, look and feel, which was then carried through to social media, email, and various parts of the website.
View the full experience on West Elm.