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Victoria's Secret — Panty Wave Campaign

DIGITAL DESIGN / ART DIRECTION / Design and art direction for a Victoria's Secret app exclusive offer. The goal for the campaign was to generate app downloads to increase our base heading into the holiday season, and to drive in-store traffic by offering location based offers. The actualized results were up over 60% from projected. The offer lasted 3 days and designs were used across channels on site, email, social media platforms, the app, and in-stores.

Victoria's Secret — Panty Wave Campaign by Amanda DeRosa Victoria's Secret — Panty Wave Campaign by Amanda DeRosa Victoria's Secret — Panty Wave Campaign by Amanda DeRosa Victoria's Secret — Panty Wave Campaign by Amanda DeRosa Victoria's Secret — Panty Wave Campaign by Amanda DeRosa