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Victoria's Secret — Bralette Launch

WEB DESIGN / UX DESIGN / Concepting for a new product launch during the Victoria's Secret holiday season. The goal was to focus on storytelling moments while introducing new mobile functionalities. Starting with mobile first in mind, desktop was to inherit the look, feel and functionality to create a cohesive experience.

Victoria's Secret — Bralette Launch by Amanda DeRosa Victoria's Secret — Bralette Launch by Amanda DeRosa Victoria's Secret — Bralette Launch Amanda DeRosa